How Starbucks Beat The Odds In Italy
In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
How Starbucks Beat The Odds In Italy
Видео How Starbucks Beat The Odds In Italy канала CNBC
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
How Starbucks Beat The Odds In Italy
Видео How Starbucks Beat The Odds In Italy канала CNBC
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
The Collapse Of FTX: Insiders Tell All | CNBC DocumentaryWhy GlobalFoundries’ Chips Are So Important To The U.S.Why Tesla May Be The Big Winner Of The UAW StrikesMeet The U.S. Drone Company Supplying The NYPD With Crime-Fighting DronesHow 'The Squadron' teaches CEOs #ShortsHow American Airlines Makes 15,000 Meals A DayWhy Factories Are Coming Back To The U.S.The Truth Behind ‘Unlimited’ Vacation PlansHow Car Makers Are Switching To EVs | CNBC MarathonHow LVMH Became A $500 Billion Luxury PowerhouseHow Netflix And YouTube Changed Entertainment Forever | CNBC MarathonWhy Car Parking Is A Struggling Industry In The U.S.How Robots Could Help Retailers Save BillionsHow Silicon Anode Batteries Will Bring Better Range To EVsWhy Big Oil’s Record Profits Sparked A BacklashWhy OpenAI’s ChatGPT Is Such A Big DealHow American Taxpayers Pay Billions To Fund NFL StadiumsWhy Salaries In The U.S. Don’t Keep Up With InflationTesla’s Chief Designer On The Cybertruck And Working With Elon MuskWhy The U.S. Fell Behind In Phone ManufacturingLIVE: CNBC Marathon - Documentaries and deep dives 24/7