How to Reach More Customers With Facebook and Instagram Shops | The Journey

How to Reach More Customers With Facebook and Instagram Shops. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:12 How to reach more customers with Facebook and Instagram shops
1:10 Why sell products socially
3:24 How to connect your store
4:39 How to tag your products

If you sell products online, you should be using Instagram shopping.

Rather than directing customers from your Instagram account to your website, Instagram shopping allows them to select and purchase products easily from the app.

With more than 1 billion monthly users, your customers are already on Instagram. When you’re scrolling on Facebook or Instagram, how cool is it to see a product you like, touch on that product, and add it to your shopping cart at that moment? Make it easy for your customers to discover and shop your brand with Instagram shoppable posts!

Why Sell your products socially?
In the past, you could use Instagram to build your audience and connect with your fans, encouraging them to visit your website or brick-and-mortar shop. Instagram shopping has allowed brands to transform their profiles into virtual storefronts.

Selling your products on Facebook and Instagram allows you to sell where customers love to shop. Not only can you connect with your customers, but you can reach new shoppers. Other benefits to having your products on Facebook? Free listing fees, the ability for people to message you directly from your shop, and the ability to tag products in a Facebook Live session.

With just a few simple steps, you can set up Instagram Shopping to unlock an easy, enjoyable shopping experience for your customers. By connecting your online store to Facebook and Instagram shopping, you only have to make changes once. Any updates to products in your online store, such as descriptions, photos, and pricing, are also updated automatically everywhere you sell.

That’s awesome because no one wants to make the same change, over and over again, right?

How to connect your online store to Facebook and Instagram
To sell on Facebook, you’ll need a Facebook business page. If you don’t have one now, don’t worry. It’s easy to create one when we connect from your store.

To sell on Instagram, you’ll need a professional (business or creator) account and have it connected to your Facebook page. If you don’t have a Facebook page yet, you can still come back and link your Instagram to it later.

In addition to creating a Facebook and Instagram Shop to showcase all your products, you can also tag individual products in shoppable Facebook posts and Instagram posts and stories.

Create shoppable posts: How to tag your products on Facebook and Instagram
For Facebook, you’ll need to have a Facebook Shop first. In your Facebook account, create a post. Type your message and choose the option to Tag Products. Add a photo when prompted. Click or tap on the photo to bring up your catalog. Choose the product you want to tag, and then Save and Post. It’s as simple as that.

For Instagram, you’ll need to be approved for Instagram Shopping first, so follow Instagram’s checklist to get approved. We also recommend having a Facebook and Instagram Shop, but it’s not required.

In your Instagram account, create a new post and choose a photo, then select Next. Choose Tag Products and select the product you want to tag (just like you’d tag another person), then Share.

Shopping on Instagram and Facebook is continuing to grow in popularity, and it’s only a matter of time until features like Instagram checkout are everywhere. There’s no time like the present to dive in and find out how much it can benefit your business!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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