How to stop Mailchimp unsubscribes by letting subscribers choose email preferences

Do you want to allow subscribers to choose which email marketing they receive rather than unsubscribing? This tutorial shows how to setup preferences using Mailchimp Groups where contacts can choose which categories of email campaigns they want to receive.

When a subscribers clicks 'unsubscribe' in the footer of a Mailchimp email they are immediately marked as unsubscribed in your Mailchimp audience. This lesson shows how to encourage subscribers to rather click 'update profile' where they can choose which emails they want to receive.

Видео How to stop Mailchimp unsubscribes by letting subscribers choose email preferences канала Gary Eckstein