How Top Agents Turn Community Events Into Closings | The Lift ft. Scott Malouff

This week’s edition of The Lift featured a strong conversation with Scott Malouff, a San Antonio team leader and top producer whose business has grown to roughly 500 transactions a year through a strategy built on relationships, events, media, and consistency. Scott broke down how he uses a mix of micro events, macro events, community partnerships, and intentional follow-up to create visibility, earn trust, and turn those relationships into real business. His “51 First Dates” concept stood out in a big way: weekly coffees, lunches, and VIP dinners designed to deepen relationships, create connections, and stay close to the people who matter most.

Scott also shared how his team thinks about content and brand visibility. He talked about using social media not just as promotion, but as a way to become a local journalist for your market—highlighting what’s happening in the community, what’s changing, and why it matters. He explained how events create natural content, how sponsorships can offset event costs, and how even solo agents can start small by “piggybacking” on existing community events instead of trying to build everything from scratch. For agents looking to grow through visibility, consistency, and local influence, Scott gave a practical roadmap.

The meeting also included updates from Leslie Walker on upcoming opportunities across the region, including Breakthrough 120 accountability, Listapalooza, the Spring Mile High Luxury Summit, AI in the Mountains with Lauren Lucas, Mega Camp, and the Rocky Mountain Summit. We also highlighted new listings across Summit, Grand Lake, Estes Park, Leadville, Gypsum, and Eagle. Strong meeting, strong ideas, and a lot to apply.

#RussNolting #KWColorado #RealEstateLeadership #LeadGeneration #ScottMalouff

Russ Nolting
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Видео How Top Agents Turn Community Events Into Closings | The Lift ft. Scott Malouff канала Russ Nolting