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The Lego parade cars is still the best F1 brand activation
Di and Emily Selleck land on the same answer for the best brand activation in Formula 1 history: Lego and the parade lap cars. It reportedly generated over a billion dollars in earned media. That number is not a typo.
Apple Podcasts: https://podcasts.apple.com/au/podcast/away-we-go-podcast/id1783230663
Spotify: https://open.spotify.com/show/4zhYpuRy3mL6y44ZERI0X6
YouTube: https://www.youtube.com/@AwayWeGoPodcast
Website: https://awaywegopodcast.com
#F1 #Formula1 #F1Podcast #AustralianF1Podcast #F1Marketing
Видео The Lego parade cars is still the best F1 brand activation канала Away We Go Podcast
Apple Podcasts: https://podcasts.apple.com/au/podcast/away-we-go-podcast/id1783230663
Spotify: https://open.spotify.com/show/4zhYpuRy3mL6y44ZERI0X6
YouTube: https://www.youtube.com/@AwayWeGoPodcast
Website: https://awaywegopodcast.com
#F1 #Formula1 #F1Podcast #AustralianF1Podcast #F1Marketing
Видео The Lego parade cars is still the best F1 brand activation канала Away We Go Podcast
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3 июня 2026 г. 20:14:56
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