Building India’s Cleanest Hydration Brand

🚀 Build India’s Cleanest Hydration Brand - December Recap 🚀

In this exciting December recap, we’re revealing the first glimpse of our hydration brand’s big idea and the foundations we’re laying to build a truly authentic, wellness-driven product. This month was all about working with our branding agency and receiving Deck 1, which details our brand vision, mission, competitor analysis, and defines the target group (TG) for our product. This behind-the-scenes look at our brand-building journey gives you a front-row seat into how a D2C startup in India comes to life, especially one rooted in the health and wellness niche.

At the heart of our journey is the idea of creating a clean, no-fillers hydration product that’s true to its core. As Michelin-trained chefs, we understand the importance of purity and quality. Astha, a food chemist, brings a deep understanding of functional ingredients and formulation, ensuring that every detail in our product—from the clean formulation to the taste and performance—is backed by science and culinary expertise. Our hydration solution isn’t just another drink; it’s a reflection of our personal burnout stories from the kitchens, working 16-hour shifts in high-pressure environments.

In this video, we also talk about why we chose this product, our vision for a wellness brand in India, and how we’re leveraging our backgrounds to build a brand that resonates with a community seeking genuine, high-quality hydration solutions. We believe that without a strong community, there is no brand—and that’s why we’re so committed to sharing our journey with you.

On the logistical front, we dive into the realities of finding vendors, negotiating MOQs (Minimum Order Quantities) for packaging and product, and overcoming the challenges that come with launching a D2C wellness startup in India. Every decision—from packaging form factors to manufacturing partners—plays a role in shaping the final product.

💧 Follow Our Journey 💧
👉 Follow us on Instagram: @drnksalts
👉 Visit our website: drnksalts.com

Whether you’re an aspiring entrepreneur, an investor, a founder navigating the Indian startup ecosystem, or someone passionate about health, wellness, and hydration, this video is packed with valuable insights and real-life challenges from the frontlines of brand building.

🔥 Key Takeaways:

Revealing our hydration brand’s vision, mission, and target audience
Competitor analysis and market positioning in India’s wellness industry
Sharing our personal journey from Michelin-starred chefs to wellness entrepreneurs
Clean formulation with no fillers, driven by our personal burnout stories
Working with a branding agency to shape our identity
Overcoming vendor challenges and MOQ negotiations for packaging and product
Laying the foundation for a community-driven wellness brand
Join us as we continue our mission to build a clean, authentic hydration brand that resonates with India’s evolving health and wellness landscape.

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Видео Building India’s Cleanest Hydration Brand канала Astha Tandon