The Rancher Series | Ashcraft Beef — Buying Direct From a Texas Ranch | Ellis County, Texas

John Ashcraft has been raising Angus beef in Ellis
County, Texas for 26 years. No hormones. No
antibiotics. Every animal born and raised on his
farm. And right now — he's 60 days booked out
with no advertising.

In this episode I sat down with John to talk about
what it actually costs to raise a calf from birth
to your freezer, why you can't compare his beef to
what's in your grocery store, what four companies
controlling 85% of the beef supply means for ranchers
like him, and why a pound of Lay's potato chips costs
more per pound than his beef.

This is Episode 1 of the BuyHalfCow Ranch Series —
documenting the independent ranchers keeping real
beef alive in America.

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🥩 Join The Herd Order Direct From Ranchers www.buyhalfcow.com
🥩 BUY FROM ASHCRAFT BEEF
→ BuyHalfCow.com/ashcraft

🧢 SUPPORT THE MISSION — Sackett Ranch x BuyHalfCow Merch
→ sackett-ranch.com/pages/buy-half-cow

📲 FOLLOW THE RANCH TOUR
→ Instagram: @buyhalfcow
→ TikTok: @buyhalfcow

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CHAPTERS
0:00 - Introduction & Meet John Ashcraft
0:46 - Building Ashcraft Beef & The COVID Boost
3:24 - The Role of Commercial Feedlots
8:05 - Genetics, Quality & What Makes Great Beef
9:18 - Direct-to-Consumer Model & Customer Experience
10:20 - How the Cattle-to-Table Process Works
17:18 - Pricing, Production Costs & Running a Beef Business
20:51 - Grass Fed vs. Grain Finished: The Real Story
27:09 - The Big Four & Small Producer Challenges
33:07 - Land Loss, Solar Farms & Agriculture's Future
35:42 - Advice for Young Farmers & The Future of Ranching
38:05 - The Cattle Market Cycle Explained
53:24 - Final Message: What to Look for in a Rancher

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#beef #rancher #directtoconsumer #buyhalfcow
#texasranch #grassfed #ashcraftbeef #foodsystem
#regenerativeagriculture #buylocal

Видео The Rancher Series | Ashcraft Beef — Buying Direct From a Texas Ranch | Ellis County, Texas канала BuyHalfCow