Why are Allbirds so popular?
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In this Our Changing Climate environmental video essay, I look at why Allbirds has become so popular. Specifically, I look at how Allbirds have used sustainably sourced materials like wool and eucalyptus tree fiber to create their wool runner shoes that are both environmentally conscious and comfortable. Allbirds’s wool runners and tree toppers show that innovation and creativity in a stagnant market can lead to highly popular and sustainable solutions. Ultimately, Allbirds shows that in order to create popular products that are sustainable and innovative, you need to be creative and work against the status quo.
Help me make more videos like this via Patreon: http://bit.ly/2iz4lIV
Twitter: https://twitter.com/OurClimateNow
Facebook: https://www.facebook.com/occvideos/
Instagram: https://www.instagram.com/occ.climate/
Email me for freelancing or business inquiries: occ.climate@gmail.com
I use Artlist.io for all my music. You can get 2 months free of Artlist.io with this link: https://artlist.io/Charlie-278823
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Resources:
1. How Allbirds Created a Sustainable Supply Chain (Sourcing Journal): https://sourcingjournal.com/footwear/footwear-brands/allbirdss-kickstarter-success-story-98945/
2. Exclusive: Allbirds imposed a carbon tax on itself–and your brand should, too (Fast Company): https://www.fastcompany.com/90337778/why-allbirds-imposed-a-carbon-tax-on-itself-and-your-brand-should-too
3. The Future Is Sweet - And Sustainable - For Allbirds (Forbes): https://www.forbes.com/sites/edfenergyexchange/2018/08/09/the-future-is-sweet-and-sustainable-for-allbirds/#217f1c86ae1c
4. Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never Been Just About Shoes (Inc.): https://www.inc.com/cameron-albert-deitch/allbirds-2018-company-of-the-year-nominee.html
5. Tim Brown, Allbirds - Building a new category, from the customer up (NZTEvideo via YouTube): https://youtu.be/Bfmpza_X4XM
6. Allbirds Goes Greener with its Tree Line featuring TENCEL™ (Tencel): https://www.tencel.com/news-and-events/allbirds-goes-greener-with-its-tree-line-featuring-tencel
7. Allbirds' statement on climate change (Allbirds): https://www.allbirds.com/pages/our-commitment?utm_source=Shopify&utm_medium=email&utm_campaign=bc&utm_source=Shopify&utm_campaign=14b7c1047d-bc_4%2F22+Earth+Day+Carbon+Fund+%28US%29&utm_medium=email&utm_term=0_b4e74ce71f-14b7c1047d-136426017&mc_cid=14b7c1047d&mc_eid=c33bb6eb2b
8. ZQ Natural Fibre FAQs (ZQ): https://www.discoverzq.com/faqs
#Allbirds #Sustainability #OCC
Видео Why are Allbirds so popular? канала Our Changing Climate
In this Our Changing Climate environmental video essay, I look at why Allbirds has become so popular. Specifically, I look at how Allbirds have used sustainably sourced materials like wool and eucalyptus tree fiber to create their wool runner shoes that are both environmentally conscious and comfortable. Allbirds’s wool runners and tree toppers show that innovation and creativity in a stagnant market can lead to highly popular and sustainable solutions. Ultimately, Allbirds shows that in order to create popular products that are sustainable and innovative, you need to be creative and work against the status quo.
Help me make more videos like this via Patreon: http://bit.ly/2iz4lIV
Twitter: https://twitter.com/OurClimateNow
Facebook: https://www.facebook.com/occvideos/
Instagram: https://www.instagram.com/occ.climate/
Email me for freelancing or business inquiries: occ.climate@gmail.com
I use Artlist.io for all my music. You can get 2 months free of Artlist.io with this link: https://artlist.io/Charlie-278823
_______
Resources:
1. How Allbirds Created a Sustainable Supply Chain (Sourcing Journal): https://sourcingjournal.com/footwear/footwear-brands/allbirdss-kickstarter-success-story-98945/
2. Exclusive: Allbirds imposed a carbon tax on itself–and your brand should, too (Fast Company): https://www.fastcompany.com/90337778/why-allbirds-imposed-a-carbon-tax-on-itself-and-your-brand-should-too
3. The Future Is Sweet - And Sustainable - For Allbirds (Forbes): https://www.forbes.com/sites/edfenergyexchange/2018/08/09/the-future-is-sweet-and-sustainable-for-allbirds/#217f1c86ae1c
4. Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never Been Just About Shoes (Inc.): https://www.inc.com/cameron-albert-deitch/allbirds-2018-company-of-the-year-nominee.html
5. Tim Brown, Allbirds - Building a new category, from the customer up (NZTEvideo via YouTube): https://youtu.be/Bfmpza_X4XM
6. Allbirds Goes Greener with its Tree Line featuring TENCEL™ (Tencel): https://www.tencel.com/news-and-events/allbirds-goes-greener-with-its-tree-line-featuring-tencel
7. Allbirds' statement on climate change (Allbirds): https://www.allbirds.com/pages/our-commitment?utm_source=Shopify&utm_medium=email&utm_campaign=bc&utm_source=Shopify&utm_campaign=14b7c1047d-bc_4%2F22+Earth+Day+Carbon+Fund+%28US%29&utm_medium=email&utm_term=0_b4e74ce71f-14b7c1047d-136426017&mc_cid=14b7c1047d&mc_eid=c33bb6eb2b
8. ZQ Natural Fibre FAQs (ZQ): https://www.discoverzq.com/faqs
#Allbirds #Sustainability #OCC
Видео Why are Allbirds so popular? канала Our Changing Climate
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