Shopify BFCM Strategy: Turn Black Friday Sales Into Long-Term Customer Retention

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Stop chasing short-term Black Friday sales and start building long-term sustainable growth!

In this session, we're joined by experts from Smile.io and Brevo to breakdown how mastering Customer Retention and maximizing Lifetime Value (LTV) can transform your business profitability.

Discover how a structured Loyalty Program can:
✅ Increase revenue without deep discounting
✅ Provide valuable customer data for smarter marketing
✅ Build stronger brand trust through reviews and engagement

We break down world-class loyalty strategies into three actionable elements:
1️⃣ High-liquidity incentives that customers love
2️⃣ Program visibility across the entire customer journey
3️⃣ Effective communication flows, including bonus points and redemption reminders

Learn how to integrate reviews with loyalty, centralize data after BFCM, and create powerful segmented Omnichannel Marketing campaigns using tools like Shopify Sidekick and email marketing.

Whether you’re a small business or an e-commerce powerhouse, these strategies will help you retain more customers, boost LTV, and grow sustainably—without relying solely on discounts.

Speakers:
Mike Rossi, Founder & CEO, Smile.io
Arvind Subramanian, Lead Product & Partnerships, PushOwl by Brevo

Moderated by Neil Bayton, Head of Partnerships, Judge.me.

00:00 Introduction
02:40 Loyalty without Limits
05:51 Why loyalty matters
07:46 Case studies
10:32 Enterprise loyalty programs
12:52 Best practises
17:50 Reviews in loyalty
19:29 Post-purchase
29:48 Email for retention
31:11 The undiscovered audience
35:11 Streamlining channels
37:05 AI prompts

About this session:
Recorded live at Growth Unlocked: The Summit, this session explores how real brands use reviews, UGC, and AI to grow trust, retention, and sales.

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