Micromax Failure Story| What Happened to the Indian Smart Phone Brand?

Micromax was once the pride of India. Micromax phones became flagship Indian products. But the question is, why did Micromax fail? This video talks about all the reasons behind such devastating failure. Let us know your views about it in the comment section.

0:17 onset of Micromax
1:18 main reason for its downfall
3:53 Xiaomi's business model
6:25 Micromax's shortcomings
6:50 main competitive advantage

Also, click the following link to know about the fraud and failure of other Indian smartphone brands
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Видео Micromax Failure Story| What Happened to the Indian Smart Phone Brand? канала Convey by FinnovationZ