Stop Chasing ACOS & ROAS! Focus on THIS Metric for Profitable Ad Campaigns

Are your ad campaigns truly profitable, or are you just optimizing for platform metrics like ACOS, TACOS, or standard ROAS? 🤔

While these advertising metrics have their place, they don't always reflect the real impact on your business's bottom line. Relying solely on them can be misleading when it comes to understanding true profitability.

In this video, we dive into:

The crucial difference between advertising metrics (ACOS, ROAS) and actual business metrics (like Profit).

Why you need to connect your ad spend back to what business stakeholders really care about.

The concept of a "North Star" metric to guide your optimization efforts effectively.

How metrics like MER (Marketing Efficiency Ratio) or Blended ROAS (Total Revenue / Total Ad Spend) provide a more holistic view of your marketing's contribution to overall business success.

Understanding Blended ROAS: Looking at all revenue sources against all advertising spend.

The importance of aligning your chosen North Star metric with key business decision-makers.

Stop getting lost in the nitty-gritty of platform data without a clear connection to profit. Learn how to establish a North Star metric that ensures your advertising drives real business growth!

Topics Covered:

Profitable Advertising Campaigns

Beyond ACOS & ROAS

Business Metrics vs. Advertising Metrics

North Star Metric

Blended ROAS Explained

Marketing Efficiency Ratio (MER)

Aligning Marketing with Business Goals

PPC Strategy

Digital Advertising Profitability

Ecommerce Marketing
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Видео Stop Chasing ACOS & ROAS! Focus on THIS Metric for Profitable Ad Campaigns канала Wicked Reports