Diversity is overrated! Why leaders need cultural intelligence | Lili Gil Valletta | TEDxWaterStreet

In an era of diversity awakening and increased corporate pressures, how can leaders go beyond chasing representation or the fear of not doing or saying the "right” thing? Codified as cultural intelligence, this session breaks down the numbers and framework needed to turn inclusion into purpose and profits. Lili Gil Valletta is a former corporate executive turned entrepreneur, World Economic Forum Young Global Leader, board director at Zumiez (NASDAQ: ZUMZ) and the YMCA USA, and an award-winning leader. She has been recognized by PRWeek as one of the Top 50 Most Influential in Healthcare, Top 100 Most Powerful Women of New York, and selected by the U.S. Hispanic Chamber of Commerce as Hispanic Business Person of the Year in 2018, among others. She is a television commentator seen on Fox News, Fox Business, CNN en Español, and her work and big data has been featured by Forbes, CNN, HuffPost, published in collaboration with researchers at Harvard and referenced by Heads of State and the C-suite. She is the Chief Executive Officer and co-founder of CIEN+ and Culturintel, a cultural intelligence® marketing and tech research firm helping Fortune 500s understand how to turn cultural shifts and inclusion into accelerated business impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Lili is an award-winning entrepreneur, recognized cultural intelligence®
expert, A.I. tech innovator and World Economic Forum Young Global Leader. As an immigrant from Colombia, who came to U.S. at the age of 17 without speaking English, she embodies the American Dream going from corporate executive turned entrepreneur. After a successful corporate career, including a 10-year tenure at Johnson & Johnson, where she served as Global Director of Marketing Services in the Pharma sector, pioneered enterprise wide multicultural marketing strategies, and co-founded the Hispanic group “HOLA”, Lili co-founded CIEN+ and CulturIntel. With offices in the U.S. and Latin America, her firm offers big data analytics, consulting and marketing solutions to help leaders successfully drive growth and impact with diverse market segments. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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