How to Build a B2B Lead List (Step-by-Step Tutorial for Sales Prospecting 2025 | Apollo + Clay)

Learn how to build a complete B2B account list for outbound sales and lead generation - step by step.

In this full 37-minute tutorial, I walk you through the exact process we use at Scaling Labs to map your market, find and filter target companies, clean and validate data, enrich company info by automating research process with Clay, and finally score and prioritize your leads.

💡 What You’ll Learn:
- 01:03 - 02:08 What is a B2B account and lead list
- 02:09 - 04:37 why it matters to do it right
- 04:38 - 07:25 ICP/Persona - Definitions & examples
- 07:26 - 11:40 Best tools and data sources for different industries (local, e-commerce, manufacturing, SaaS)
- 11:41 - 15:31 - Live example - how to leverage Apollo to scrape and export company data
- 15:32 - 17:45 How to clean your list in google sheet
- 17:46 - 24:21 - Clay 101 - How to use Clay's AI Agent (Claygent) to verify your list
- 24:22 - 28:16 Claygent 2 - How to verify if the company is hiring (at scale)
- 28:16 - 30:15 Claygent 3 - How to find company location number
- 30:16 - 32:34 Claygent 4 - How to find company news at scale
- 32:25 - 35:59 How to score and prioritize leads for outreach
- 36:00 - 37:11 Summary & Next steps

🔗 Tools & Resources (some affiliate links)
- Apollo – https://apollo.io
- Clay – https://clay.com
- Instantly - cold e-mail automation - https://refer.instantly.ai/gyybl4gvncue
- HeyReach - LinkedIn automation - heyreach.io/?via=albert8q
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Get the B2B Account List Starter Kit — the exact template + scoring formula used in this video:
👉 https://tally.so/r/wzPg21

🎯 About Me:
I’m Albert Zuzman, founder of Scaling Labs, a B2B sales prospecting agency helping companies build predictable outbound systems.
Website - https://scaling-labs.co/
Linkedin - https://www.linkedin.com/in/albertfromscalinglabs/

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Видео How to Build a B2B Lead List (Step-by-Step Tutorial for Sales Prospecting 2025 | Apollo + Clay) канала Albert Zuszman