How Are People Searching Differently on ChatGPT vs Google? (The GEO University)

If you're still doing keyword research the same way, you're researching the wrong thing.

People don't search AI. They talk to it. The average Google query is 4 words. The average ChatGPT prompt is 23+ words. Full sentences, loaded with context, constraints, and follow-ups. Same topic, completely different question. And almost none of it shows up in your keyword research tools.

If you don't research what people ask AI in your space, you're not just missing keywords. You're missing the actual conversation where the buying decision happens.

TIMESTAMPS

00:00 — You're researching the wrong thing
00:50 — Fragments vs sentences: the core shift
02:07 — Google queries vs AI queries (real examples)
03:34 — The 4 dimensions: Context, Constraints, Comparisons, Conversation
04:51 — Why every keyword tool is now incomplete
06:01 — The intent gap: 1 keyword, 12 questions
06:57 — How people actually phrase things now
08:13 — The blind spot
09:32 — What your research needs to capture
10:35 — Next class: how to actually find it

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ABOUT ME

I'm Bruno. I dropped out at 20, built a 35+ project GEO agency, then moved to Austin alone at 21 to build the #1 GEO brand in the US. The frameworks in this course come from real client work, not theory.

#GEO #GenerativeEngineOptimization #AISearch #ChatGPT #KeywordResearch #SEO #B2BMarketing #ContentMarketing #AIMarketing

Видео How Are People Searching Differently on ChatGPT vs Google? (The GEO University) канала RankBruno