Amazon Ramps Up Quick Commerce Push: Will Quick Commerce Overtake E-Commerce?

India’s retail landscape is undergoing a fundamental transformation, and speed is at the centre of it.
In this episode of The Big Question on NDTV Profit, we examine whether quick commerce has crossed the tipping point from a niche convenience play to a mainstream consumption engine, forcing a rethink of how India shops, stocks, and delivers.
For years, e‑commerce thrived on scale-large warehouses, endless assortment, and deliveries measured in days. Today, that model is being challenged by 10–20 minute deliveries, powered by dense networks of dark stores and hyper‑local logistics. With players like Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and now Amazon Now scaling aggressively into Tier‑2 and Tier‑3 cities, the race has moved decisively from experimentation to execution at scale.

#amazon #quickcommerce #zomato #zepto #swiggy #blinkit

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Producer: Somesh
Anchor: Vikram Oza
Show: The Big Question

Видео Amazon Ramps Up Quick Commerce Push: Will Quick Commerce Overtake E-Commerce? канала NDTV Profit