The Future of Design in Retail? Revolutionary Retail Brands Have Soul

The future of design in retail? Let's rethink that, says Emile Colker, executive director of design and innovation firm IDEO, where she works with businesses on “click-to-brick” experiences and digital transformations. Real competitors in the new economy are taking stock of major shifts in the wider market – from the gig economy, to the circular economy, to the offline exodus and the online ascendancy, future retail is changing from a transactional to a relational experience.

ABOUT WIRED SMARTER
Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg

ABOUT WIRED EVENTS
WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future.

ABOUT WIRED
WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

CONNECT WITH WIRED
Web: http://po.st/WiredVideo
Twitter: http://po.st/TwitterWired
Facebook: http://po.st/FacebookWired
Google+: http://po.st/GoogleWired
Instagram: http://po.st/InstagramWired
Magazine: http://po.st/MagazineWired
Newsletter: http://po.st/NewslettersWired

Видео The Future of Design in Retail? Revolutionary Retail Brands Have Soul канала WIRED UK