#GoSlow - Be A Babe Who Cares

Are you a babe who cares?

This AD took 6 hours to film. In that time:

• Approx. 684,932 new fast fashion clothing items were produced

• 21,600 trucks of fast fashion clothes were burned or landfilled

• Fast fashion workers are approximately 37.5% through their workday

What did this AD remind you of … fast fashion? Correct. HOWEVER, all the fashion items were sustainably sourced, mainly via charity shops.

We are demolishing the stigma that sustainable clothing is shapeless, colourless and boring... you can still look FIRE in second-hand and sustainable brand clothing.

It’s time to celebrate the opportunity of slow fashion, to better our planet and society. Empower others to make conscious fashion choices #GOSLOW

Please share this campaign if you want to be a part of the #GOSLOW revolution.

BE A BABE WHO CARES.

*All facts were sourced from Sustain Your Style (2019), 7 Billion for 7 Seas (2019) and World Resources Institute (2019)*

Видео #GoSlow - Be A Babe Who Cares канала Earth Minutes