Your Biggest Competitor Is Status Quo

“Who’s your biggest competitor?”

Most people start naming vendors.

Michael Patterson went a different direction:

Status quo.

That’s the real one.

Because most deals do not die because another company had a better pitch.

They die because the buyer stays with what they already know.

What they already use.

What feels safer.

That is why good sales is not just pitching harder.

It is understanding the why behind the business,
who is affected,
and getting the right people bought in early.

That shift matters.

Because if you are only selling to one person,
you are usually losing to the system around them.

Are most deals lost to competitors…

or to inaction?

Видео Your Biggest Competitor Is Status Quo канала The MSP Pipeline