Auranic's Success Story | Cashfree Payments' One Click Checkout

From a passion project to a fast-scaling D2C brand, this is Auranic's journey.

Auranic blends modern silhouettes with timeless, hand-finished craftsmanship, pieces designed to feel personal, effortless, and premium.
But as the brand grew, so did a challenge: nearly 1 in 3 COD orders were returning.

Most brands would have restricted COD. Auranic chose to fix the experience instead.

With One Click Checkout, they reworked their payment flow, and watched RTO drop from 30% to just 2%.

Proof that sometimes, growth isn't about cutting options. It's about improving the last step.

Watch the full story.

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Видео Auranic's Success Story | Cashfree Payments' One Click Checkout канала Cashfree Payments