Translating Data to Boardroom Impact with Jon Russo

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this episode, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies in Silicon Valley, New York City, and Luxembourg. Jon also served as a board member for MOCCA, the first offline community for Marketing Operations professionals.

Jon shares his perspective on why Marketing Ops teams often struggle to speak the language of business, how AI and cleaner data are transforming marketing, and what it takes to earn trust from senior leadership.

He also offers career advice for MOPs professionals looking to expand their influence and strategic impact.

In this episode, you’ll learn:

✅ How Marketing Ops can translate data and technical insights into business language that executives understand
✅ The impact of AI and first-party data on pipeline, campaign execution, and operational efficiency
✅ Real-world examples of AI tools in action and lessons learned from implementation
✅ How to build trust with senior leadership and demonstrate strategic value
✅ Career strategies for MOPs professionals to increase influence and lead AI initiatives

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Видео Translating Data to Boardroom Impact with Jon Russo канала MarketingOps