6 Product Page Design Tips to Get People Shopping

Slapping a product and generic product description on your ecommerce website may generate some sales, but you're probably not doing enough to get everyone really interested in making a purchase.

Casey from the WebFX Internet marketing team will tell you how to design a product page that turns site visitors into customers.

In this video, she'll cover:
00:00:00 // Introduction to product page design
6 product page design tips
00:00:27 // Tip #1: Write captivating product descriptions
00:01:19 // Tip #2: Include important details in your descriptions
00:02:07 // Tip #3: Take excellent photos and videos
00:03:23 // Tip #4: Use ecommerce SEO
00:04:54 // Tip #5: Make it easy to browse products
00:06:04 // Tip #6: Collect and share reviews

Tip #1 -- Write captivating product descriptions

A great product description can persuade people to click the "Add to cart" button. When writing product descriptions, ask yourself what makes your product unique. Why should someone spend their hard-earned money on whatever you're selling? Communicate your product's value so shoppers know their investment in your business won't go to waste.

Tip #2 -- Include important details in your descriptions

You need to be thorough when describing your product. How heavy is it? What is it made of? Is it soft, silky, tough, indestructible, or waterproof? Is it meant for the outdoors? Let your website be your salesperson and answer every little question you can anticipate.

Tip #3 -- Take excellent photos and videos

The basics of product photography and product videography aren't that difficult. All you need to take great photos is an eye for detail and a smartphone. Hiring a professional to handle your photos and videos can no doubt lead to some very creative content that grabs attention. But you can take great photos yourself, too!

Tip #4 -- Use ecommerce SEO

Your product page design isn't complete without SEO. How else will your website and products appear in search engines? Go after your target keywords to reach people when they're actively searching for what you're selling.

Tip #5 -- Make it easy to browse products

If your product page design is confusing, you're going to lose people in the buying process. Make sure people can easily navigate your website. If shoppers can't hop from product to product or see related products, your ecommerce strategy may flop.

Tip #6 -- Collect and share reviews

If people trust you, they'll be more comfortable investing in your products. Reviews are a great way to earn that trust. You can write about how great your products are when adding product descriptions to your website, but reviews from an unbiased third party are what people will use when deciding if they should make a purchase. Obviously, you think your products are the best. They're yours, after all!

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Видео 6 Product Page Design Tips to Get People Shopping канала WebFX