🚀 How to Connect Any Marketing Data Source to Google BigQuery

This is the complete, end-to-end class on connecting your marketing data to Google BigQuery. If you want to understand the full workflow — from setting up Porter Metrics from scratch, to blending multiple platforms into a single table, to understanding the critical difference between append and override modes — this is the video to watch.

📌 What you'll learn:
- How to set up Porter Metrics from scratch and connect multiple data sources
- How to create and name datasets in Google BigQuery
- How to blend data from multiple ad platforms into a single unified table
- How to add custom dimensions for country and region segmentation
- The exact difference between Append mode and Override mode — and when to use each
- How to verify your table schema and data inside Google BigQuery

⏱️ Timestamps:
0:00 – Introduction
0:45 – Selecting your data sources and destination in Porter Metrics
1:30 – Authorizing Porter Metrics with your Google account
2:15 – Connecting your ad accounts and pages
3:00 – Choosing your BigQuery project
3:45 – Selecting your Google account and authenticating
4:30 – Setting up your dataset location
5:15 – Understanding dataset location best practices
6:00 – Creating your blended marketing dataset
6:45 – Blending data from multiple ad platforms into one table
7:30 – Adding metrics and dimensions to your table
8:15 – Working with platform-specific metrics
9:00 – Adding custom dimensions to your table
9:45 – Creating a region segmentation dimension
10:30 – Configuring region logic and country filters
11:15 – Running your data sync and verifying results
12:00 – Understanding write modes: Append vs. Override
12:45 – When to use Append mode
13:30 – When to use Override mode
14:15 – Reviewing your full table configuration
15:00 – Verifying your data in Google BigQuery
15:45 – Exploring your table schema and fields
16:30 – Final review and next steps

📌 ABOUT THIS COURSE
This is part of the Google BigQuery for Marketers course by Porter Metrics — designed for marketing teams who want to consolidate their data from multiple ad platforms into a single BigQuery table for unified reporting.

🔗 RESOURCES
→ Try Porter Metrics free: https://portermetrics.com
→ Full BigQuery for Marketers playlist: https://www.youtube.com/playlist?list=PLh9mb-JjFjzMFGo4MTPSC3kk14b5x1tKD

Видео 🚀 How to Connect Any Marketing Data Source to Google BigQuery канала Porter Metrics