Doomed From The Start - Why Morphe 2's Skincare Line FLOPPED - Beauty's Biggest Flops

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The Rise and FAST Fall of Morphe 2 | What Went Wrong?

In 2020, Morphe 2 launched with the promise of fresh, dewy, Gen Z-friendly beauty, fronted by TikTok stars Charli and Dixie D’Amelio. It seemed destined to become the next big beauty brand, but despite the hype, Morphe 2 failed to make a lasting impact.

In this video, I break down:
How a small brush company became a beauty powerhouse through influencer marketing and viral collaborations with names like James Charles, Jeffree Star, and Jaclyn Hill.
Why Morphe tried to capture the Gen Z market with natural makeup and skincare, and how they used TikTok royalty to lead the campaign.
The underwhelming products and lack of authenticity to poor marketing decisions and negative reviews from key influencers like Hyram.
How Morphe 2’s struggles contributed to Forma Brands filing for Chapter 11 bankruptcy and led to the closure of Morphe stores worldwide.
And How the brand faded away without official announcements, leaving many to wonder what happened.

Was Morphe 2 always destined to fail, or did it become another victim of shifting beauty trends and influencer controversies?

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Видео Doomed From The Start - Why Morphe 2's Skincare Line FLOPPED - Beauty's Biggest Flops канала James Welsh