Why Apple Gave Everyone A Free U2 Album

On September 9th, 2014, Apple held an event where they’d reveal the highly anticipated iPhone 6. But something else happened that no one expected. The Irish rock bank U2 joined Tim Cook on stage and awkwardly announced that every iTunes user would be given a free copy of their new album, Songs Of Innocence, whether they wanted it or not. This resulted in perhaps the biggest PR disaster of Cook’s career. News outlets called the move “even worse than spam,” and caused U2 to be named the most hated band in America. So why did Apple give away U2's album in the first place? Well, it actually all began with the iPod.

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