From Keywords to Conversations in AI Search

AI search is shifting user behaviour from single keywords to multi-step conversations and SEO has to evolve with it.
In this SEOTalk Spaces episode, we unpack what changes when “keywords” are no longer the unit of optimisation and conversation flow becomes the battleground:

•

Why AI interfaces absorb the user’s cognitive load (and what that breaks in classic SEO)

•

How to design content for the 2nd and 3rd question, not just the first

•

What happens to internal linking, pillar pages, and single-page strategies

•

How to measure success beyond traffic — including citation share / presence across the journey

•

AIO vs SEO: new discipline or just SEO evolving?

•

Cutting through the noise: why “AI SEO hacks” without data won’t last


Perfect listen if you’re rethinking SEO for AI Overviews, LLMs, and conversation-led discovery.

Видео From Keywords to Conversations in AI Search канала The SEOTalkers