Willie J - In The Morning (Official Video)

To borrow from a well-known spiritual cliché, sometimes the musical muse works in mysterious ways.
When Willie J joined forces in 2019 with Atlanta producer Cool Kid Piddy and his late friend, vocalist Terry Sanford, to record his soulful and inspirational hip-hop anthem “In the Morning,” the St. Louis singer, entertainer and producer was trying to encourage
himself as he processed a series of personal losses. His intuition, backed by the support of his production team, told him not to drop the song immediately, but wait for the right season when the world would need to hear it most. Willie couldn’t have known
it at the time, but that moment is now, in the midst of the devastating COVID-19 pandemic.

The release of “In the Morning” on Pure Mission Entertainment (PME) – the label he partners on with Aaron Emig - follows on the heels of the global success Willie had with another easy grooving expression of compassion, “We Love You Puerto Rico,” a powerful
– a “we got your back” shout out to those still suffering from the aftermath of Hurricane Maria, which reached #2 on the World Indie Music Charts Top 100.

Proceeds from “In the Morning” will be donated to the United Way of Greater St. Louis, whose COVID-19 Response will support organizations that are providing resources right now to community members impacted by this crisis. For more information: https://helpingpeople.org/covid-19/

Building off an edgy, soul-seductive foundation featuring the familiar infectious opening chords of Journey’s “Don’t Stop Believin’,” “In the Morning” features Willie singing the infectious chorus between his freestyle rap verses that uplift the spirit via a hopeful stream of consciousness. Every ounce of courage and optimism riffs off the irrepressible hook: “Through the storm/Through the rain/Through the hurt/Through the pain/You can make it/I can make it/We gon’ make it/In the morning, it’s alright.”

Incredibly, in line with his trademark process of just letting words flow freely through him, Willie had not written down any lyrics when he entered the studio, yet found the following words pouring out as the vibe took hold: “Don’t you worry/Don’t you fret/Cause its not really over yet/Keep on holding to the end/cause only the strong survive and win/And when they try to hold you back, don’t let up/And when they try to knock you
down, just get up. . .Don’t you dare throw in the towel/Even through the trouble gotta smile/Gotta keep a smile for the extra mile….” Later, Willie offers more empowerment for the journey when he raps: “Even though it’s looking dark today/There will truly be
a brighter day . . .Keep on turning that pain into gain/Sunshine filled with rain. . .When they try to keep you from winning, tell them all we do is win…”

http://www.puremissionent.com

Special thanks to Ss. Peter & Paul Catholic School (Collinsville, IL).
Written by: Willie J
Directed by: Pure Mission Entertainment & BeastUp Films
Produced by: Pure Mission Entertainment & BeastUp Films

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Spotify - https://open.spotify.com/track/2vF0WE...

Aaron Emig
President
Pure Mission Entertainment
618-407-4557

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