American Marketing Expert Reviews Indian Advertisement | Global Ad Review Series - HP Diwali Ad

Why is Advertising so important to create global brands? Is it the creativity in an ad? Is it the people who feature in it? Is it the ability of brands to be authentic and have a core brand purpose?

Tom Doctoroff, VP of the International Advertising Association and former CEO Asia Pacific of J Walter Thompson, embarks on our new series, Global Ad Review, where he reviews ads from around the world. The purpose of the series is to dissect why ads have an ability to connect with individuals on everything from what they want from products to their emotional needs in life and what brands contribute to society at large. Tom Doctoroff is a renowned business leader and a global brand builder. He is one of the world’s foremost experts on Chinese consumer behavior and the Asian commercial landscape. Tom rose to become the CEO of J. Walter Thompson, one of the world’s largest global marketing and communications companies and he was even a torchbearer for the 2008 Beijing Olympics. He is now a professor of marketing, a highly sought-after speaker at global forums as well as a consultant for companies who want their brands to touch the hearts people.

The first episode of Global Ad Review is focused on a popular Indian ad by Hewlett Packard (HP) and is reviewed along with IAA's Global Marketing and Content Manager, Sudarshan Ramrajan. All views are Tom's. The IAA does not intend to promote any brand or its products.

The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

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Видео American Marketing Expert Reviews Indian Advertisement | Global Ad Review Series - HP Diwali Ad канала International Advertising Association