The Future of Creativity | Forbes Live

The Future of Creativity

Effective brand engagement depends upon a wealth of data, as CMOs are well aware. But despite today’s important obsession with numbers, creativity still holds sway in successful advertising and marketing. How is creativity defined now and how will it be in the future? Where must it show up in brand-customer interaction? How best can CMOs structure marketing organizations with creative thinkers at the core, and how best can they cull creative firepower from external resources?

Steve Fund, Senior Vice President & Chief Marketing Officer, Intel Corporation
Marc Mathieu, Chief Marketing Officer, Samsung Electronics America
Karin Timpone, Global Marketing Officer, Marriott International

Moderator: Jenny Rooney, CMO Network Editor, Forbes Media
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