The Broad Match Mistake Costing You $100 Per Click

If your Google Ads account is running broad match keywords without a solid negative keyword list, you're paying $50 to $100 every time someone searches "how to become a criminal lawyer," "criminal defense attorney salary," or "free criminal defense attorney" and clicks your ad.

None of those people are going to hire you. Broad match has its place in 2026 — Google's AI matching has genuinely improved — but you need guardrails. If your agency can't show you their negative keyword list and tell you the last time it was updated, that's a red flag worth acting on.

Watch the full video: https://youtu.be/3cIewUTmsRw

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#CriminalDefenseMarketing #GoogleAdsForLawyers #LawFirmMarketing #AttorneyMarketing #PPCForLawyers

Видео The Broad Match Mistake Costing You $100 Per Click канала Dave Revere