Ethical Deconstruction: Colorism and Corporate Responsibility in HUL’s "Fair & Lovely"

This video essay provides a rational critique of the marketing ethics surrounding Hindustan Unilever’s (HUL) flagship brand, Fair & Lovely. Submitted as part of the Business Ethics curriculum at NEOMA Business School, Reims, this analysis explores the intersection of profit-driven marketing and social impact.

Time Stamps :

0:00 - Introduction: The Cultural Impact of the "Fairness" Narrative

0:45 - Case Context: Analyzing the "Before & After" Brazenness

1:45 - Ethical Analysis: CSR vs. Colorism

2:50 - Rebranding Nuance: From "Fair" to "Glow"—Ethical Evolution or PR Shield?

3:51 - Conclusion: The Future of Ethical Advertising in India

#businessethics #CSR #HUL #casestudy

Видео Ethical Deconstruction: Colorism and Corporate Responsibility in HUL’s "Fair & Lovely" канала Priyanshu Chaudhary