Global streaming chiefs at Shanghai TV festival: Why the world is learning from Chinese dramas

At the Magnolia Forum during the Shanghai TV Festival, global streaming executives and top domestic platforms gathered to discuss "Chinese Stories, Global Buyers: The International Trade of Long and Short Dramas."

As a leading European streaming platform covering 42 countries and reaching 150 million households, Rakuten TV's CEO Cédric Dufour cited their SMG partnership to show how they adapt to diverse global cultural consumption habits. Given today's fierce market competition, forum guests unanimously agreed that finding a specific niche through "collaboration" and "localization" is crucial. The event drew numerous foreign industry peers who traveled to China specifically to learn from its pioneering success in the drama market.
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