5 myths Fast Fashion brands want you to believe (SheIn, H&M, Zara, ASOS…)

Exposing 5 myths that the Fast Fashion industry would LOVE you to believe... Looking at the facts behind the greenwashing, from the likes of Shein, Zara, H&M, Primark and friends.

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👀 SEEN OR MENTIONED IN THIS VIDEO:
Manon’s video on fashion history up to today (in French): https://www.youtube.com/watch?v=nEQiRsFjnPw&t=1s
McKinsey 2016: we buy more and more clothes: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
Garments purchased & budget spent per year (U.S.): Euromonitor: https://fashionunited.com/global-fashion-industry-statistics
Eurostat / McKinsey 2021: Bangladesh dependent on fashion exports & cost of importing a t-shirt to Europe: https://www.mckinsey.com/industries/retail/our-insights/whats-next-for-bangladeshs-garment-industry-after-a-decade-of-growth
Fast fashion is disposed of within 1 year: McKinsey & Company 2016: Style that’s sustainable: A new fast-fashion formula.
Only a small share of textile waste is collected / recycled: Ellen MacArthur Foundation 2017: A New Textiles Economy: Redesigning Fashion’s Future.
National Geographic 2023: textile dump in Chile’s Atacama desert: https://www.nationalgeographic.com/environment/article/chile-fashion-pollution
Greenpeace Germany: SheIn lab test November 2022: https://www.greenpeace.org/international/press-release/56979/taking-the-shine-off-shein-hazardous-chemicals-in-shein-products-break-eu-regulations-new-report-finds/
#FashionRevolutionWeek: how to get involved & learn more about the industry: https://www.fashionrevolution.org/frw-2023/?_kx=-3XoDDVQ3u-p0YTVB_Y--Ap4LLJje30rGkbRmDYALKs%3D.Rr88wj

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Видео 5 myths Fast Fashion brands want you to believe (SheIn, H&M, Zara, ASOS…) канала Justine Leconte officiel