How to Adjust Device Bids in Google Ads | Google Ads Device Bid Adjustments 2025

Learn how to optimize Google Ads campaigns with device level bid adjustments 📱💻 to maximize performance and reduce wasted spend 💸.

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Timestamps:-
0:00 - Introduction
0:27 - Importance of Device Bid Adjustments
1:15 - Mobile vs. Desktop Performance
3:02 - How to do Bid Adjustments
3:40 - Analyzing Device Performance Data
5:12 - Real Data Example
6:43 - Conclusion

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Are you looking to optimize your Google ad campaigns by targeting the right devices? 📱💻 In today's video, I'll show you step by step how to adjust bids by devices to maximize your ad campaign performance 🚀. So, let's dive right into it! 🌊

Wide device bid adjustments are important 🔧. Not all devices perform the same for every business, while mobile users 📱 might click more but convert less, desktop users 💻 might have a higher purchase rate. Adjusting bids helps you allocate your budget strategically 💰 to maximize ROAS 📈 and minimize wasted spend 💸.

This scenario isn't the same for all niches; some niches convert better on mobile 📲. So, make changes based on data 📊 to find what works best.

For example, let’s say you run an online retail business 🛒 and notice that mobile users tend to click more often, but the conversion rate is lower. This could be because people browse products on their mobiles but don’t complete purchases right away 🔄, possibly because they’re on the go 🚶‍♀️. On the other hand, desktop users 💻 may click less but have a higher conversion rate, as they are likely to complete a purchase when they are on a computer 🖥️, with more time and focus ⏳.

Tablet users 📱💻 fall somewhere in between, with moderate clicks and conversions. Adjusting bids allows you to focus your budget on high-performing devices 💪.

For example, if mobile has a conversion rate of 1% 📉, desktop has 4% 📈, and tablets 2%, you can adjust bids accordingly:
Increase bids for desktop users by 30% 💹 (since they convert better) and reduce bids for mobile users by 20% ❌📱 (since they convert less).

If a mobile click costs $1 💵, but the conversion rate is only 1%, that means you’re spending $100 to get 100 clicks, but only 1 sale 💸. By decreasing mobile bids by 20%, you save money 💰 on clicks that don't convert well.

Let's get into the screen and I'll show you how to do bid adjustments 🖥️!

As I explained earlier, optimizing bids at the device level is crucial 🔑. You can adjust based on data 📊, criteria, or audience segmentation 🎯.

For this account, if you look at the device performance 📱💻, you’ll see that on computers 💻, we spent $41,000 with only 1 conversion, but mobile phones 📱 spent $13,000 with better results. Based on this, you should allocate more budget to mobile devices 📲 and less to computers 🖥️.

So, that's why bid optimization is important 🎯. You can review data by campaign or ad group, but the most effective approach is to review it campaign by campaign 🔍.

For this example, mobile phones are outperforming computers, so we can increase our spend on mobile 📲 and optimize our campaigns for better conversions 📈.

That’s how data analysis works! And that's how you can make device bid adjustments 🔧 to get better results 🚀.

So, let’s wrap it up! I hope you found this video helpful 🙌. Don’t forget to like 👍, share 📤, and subscribe 🔔 to our channel!
Thank you! 😊

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