Lucid Motors NEW Master Plan | To BEAT Tesla

Lucid Motors NEW Master Plan | To BEAT Tesla

Two years ago, Tesla chief executive Elon Musk proudly claimed there was still no battery car that could compete with the Model S. however in 2012 a company called Lucid was launched, which announced plans this month to go public through a reverse merger, is expected to pose real competition to electric-vehicle pioneer Tesla. Thus far, Lucid is following Tesla's playbook when it comes to manufacturing, sales and service. The company is charting a different path where electric-vehicle charging and advertising are concerned. The company, backed by the Kingdom of Saudi Arabia, wants to emulate not only Tesla's battery-stretching performance in its cars, but also the stock market acceleration that has seen it catapulted to become one of the world's most valuable companies.

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