What are your CPM on your Facebook Ads? Save some money on Meta!

CPM is an important metric in your Facebook Ad Campaigns - it is the basis on which all your invoices are calculated from Meta. When is the last time you looked at them? What is usual? Here is an example - an image ad to a cold audience with objective of engagement or landing page view shouldn't cost you more than $16 in Australia.

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Thanks for watching!
Rachel - Facebook Ads Specialist
P.S your next Marketing Team member 😊

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