Human Bait

CEO Fisk Johnson becomes 'Human Bait' , to help prove Raid's mission of Protection for Everyone against mosquito borne diseases.

At Raid®, for over 60 years, we’ve made it our mission to provide protection for everyone. This goes beyond providing effective products that protect people from insects, but working around the world to help people in need, to better protect themselves from insect-borne diseases.

To demonstrate this commitment, SC Johnson and Raid® CEO Fisk Johnson travelled to Rwanda, Africa to learn more about what can be done to protect local communities in the country. While there, Fisk Johnson participated in a practice called ‘Human Landing Catch’, a dangerous form of research where volunteers bait and catch malaria-laden mosquitoes using their exposed skin. This is the story of SC Johnson CEO becoming ‘Human Bait’.

Видео Human Bait канала Raid Global