Understanding the Facebook Algorithm

Join me as I pull back the curtain on the Facebook Algorithm. Why are your posts not showing up? How does FB populate a user's feed? What rules decide this? Facebook is a platform and you are the product, and their algorithm decides what you see, when, and in what order. Whether FB is a personal app, or a business tool - you need to understand what's going on behind the scenes, and how to use the Facebook Algorithm to your advantage.

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Related Video: The Unsocial Network
https://www.youtube.com/watch?v=AtlUyYwXJVM

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Chapters:
00:00 - Intro
01:11 - Algorithm Overview
05:00 - What Facebook Knows About You
05:55 - Algorithm Step 1 (Inventory)
07:23 - Algorithm Step 2 (Ranking Signals)
08:51 - Algorithm Step 3 (Engagement Predictions)
09:45 - Algorithm Step 4 (Content Type Diversity)
10:30 - Recommendations

Видео Understanding the Facebook Algorithm канала Matt Murph