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The Future of Programmatic SEO — How Smart Brands Scale Organic Traffic with Data | Ethan Smith
Programmatic SEO is reshaping how companies scale content — but not every brand should jump in blindly.
In this deep-dive conversation driven by Branko Kral, Ethan Smith, CEO of Graphite, breaks down how he spends his time building and reviewing content strategies for clients and explains the real-world balance between programmatic and editorial SEO.
You’ll learn:
- Which companies should use programmatic SEO
- The key difference between programmatic and editorial content — and why the best brands do both.
- How to determine if you’re ready for programmatic: databases, unique data, and scalable landing page creation.
- What metrics to track
- Why Google’s behavior (and user intent) will ultimately decide the future of programmatic SEO.
- How analytics and feedback loops drive continuous improvement in large-scale content programs.
Ethan also shares examples from BetterUp, Deal, and Rippling, showing how competitive gap analysis reveals opportunities — and how to monitor your content score against competitors in real time.
Key takeaway: Programmatic SEO isn’t about replacing writers with AI — it’s about using data and automation to amplify unique, expert-driven content.
🔔 Subscribe for more interviews on SEO, AI, and content marketing: @brankokral
📺 Watch the Programmatic Growth playlist here: https://www.youtube.com/playlist?list=PLyMIClBantoeefG1YHbdrtT15gW9CIm6Y
Chapters:
00:00 – Introduction & Ethan’s role at Graphite
00:45 – When programmatic SEO makes sense
01:56 – Google, AI, and the future of programmatic
04:56 – How to measure success and report ROI
07:09 – Competitor analysis and content scoring
Connect with speakers:
Ethan Smith https://www.linkedin.com/in/ethanls/
Branko Kral https://www.linkedin.com/in/brankokral/
#ProgrammaticSEO #ContentMarketing #SEOStrategy #GrowthMarketing #EthanSmith #Graphite
Видео The Future of Programmatic SEO — How Smart Brands Scale Organic Traffic with Data | Ethan Smith канала Branko Kral
In this deep-dive conversation driven by Branko Kral, Ethan Smith, CEO of Graphite, breaks down how he spends his time building and reviewing content strategies for clients and explains the real-world balance between programmatic and editorial SEO.
You’ll learn:
- Which companies should use programmatic SEO
- The key difference between programmatic and editorial content — and why the best brands do both.
- How to determine if you’re ready for programmatic: databases, unique data, and scalable landing page creation.
- What metrics to track
- Why Google’s behavior (and user intent) will ultimately decide the future of programmatic SEO.
- How analytics and feedback loops drive continuous improvement in large-scale content programs.
Ethan also shares examples from BetterUp, Deal, and Rippling, showing how competitive gap analysis reveals opportunities — and how to monitor your content score against competitors in real time.
Key takeaway: Programmatic SEO isn’t about replacing writers with AI — it’s about using data and automation to amplify unique, expert-driven content.
🔔 Subscribe for more interviews on SEO, AI, and content marketing: @brankokral
📺 Watch the Programmatic Growth playlist here: https://www.youtube.com/playlist?list=PLyMIClBantoeefG1YHbdrtT15gW9CIm6Y
Chapters:
00:00 – Introduction & Ethan’s role at Graphite
00:45 – When programmatic SEO makes sense
01:56 – Google, AI, and the future of programmatic
04:56 – How to measure success and report ROI
07:09 – Competitor analysis and content scoring
Connect with speakers:
Ethan Smith https://www.linkedin.com/in/ethanls/
Branko Kral https://www.linkedin.com/in/brankokral/
#ProgrammaticSEO #ContentMarketing #SEOStrategy #GrowthMarketing #EthanSmith #Graphite
Видео The Future of Programmatic SEO — How Smart Brands Scale Organic Traffic with Data | Ethan Smith канала Branko Kral
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15 октября 2025 г. 1:01:01
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