LinkedIn Ads Targeting Options in 2022

LinkedIn Ads have the best B2B targeting on the web and they're regularly making changes. In this video, we'll run you through all LinkedIn Ads Targeting Options as of January 2022.

0:36 - LinkedIn Targeting Options Location
0:49 - Saved Audiences on LinkedIn Ads
1:44 - LinkedIn Preset Audiences Based on Key Demographics
2:27 - Location Targeting Options on LinkedIn Ads
4:10 - Two Categories of Targeting on LinkedIn Ads
4:22 - Audience Targeting for Remarketing Lists, Company Uploads, and More
6:00 - Overview of Profile Based Characteristics
6:23 - Targeting Users by Company Characteristics on LinkedIn Ads
10:55 - Available Demographic Options
11:31 - Using Education Targeting Options in LinkedIn Ads
12:51 - Targeting Options by Job Function and Seniority
14:46 - Job Title Targeting Overview and Considerations
16:28 - Targeting by Member Skills and Years of Experience
17:41 - Leveraging Member Interests and Traits to Find Target Audiences on LinkedIn Ads
18:01 - Targeting Users Based on LinkedIn Groups They Belong To
21:50 - Excluding Members from an Audience on LinkedIn Ads
22:21 - When to Use LinkedIn Ads Audience Expansion

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Видео LinkedIn Ads Targeting Options in 2022 канала Paid Media Pros