Excluding products in Google Ads

A great way to optimise and improve the performance of your Google Shopping & Performance Max campaigns is to exclude underperforming products from your product feed.

Especially products that are spending a lot of money but with no conversions.

HOWEVER, you need to be very careful with this process because I see too often many people exclude products far too early.

So in this video I want to take you through the process that I use for reviewing my product performance and what metrics I want to see BEFORE I exclude any products in my shopping feed.

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Видео Excluding products in Google Ads канала Aaron Young | Google Ads | Define Digital Academy