Clarkson's Farm season 4: Morrisons to exclusively sponsor Prime Video's popular farming show

Prime Video’s smash-hit docu-series Clarkson’s Farm is back with Season 4 on May 23, 2025, and British supermarket chain Morrisons has stepped in as the show’s exclusive sponsor, marking its first-ever partnership of this scale with Prime Video’s UK Originals. Morrisons will sponsor every episode—past seasons 1–3 as well as the brand-new eight–part run—leveraging Amazon Ads’ advanced solutions to reach millions of farming-curious viewers nationwide . Krishan Patel, Director of Agency UK & EMEA BD at Amazon Ads, remarked that “we are delighted to welcome back Clarkson’s Farm on Prime Video with one of the UK’s major supermarkets, Morrisons, as the exclusive sponsor,” highlighting the seamless alignment of Morrisons’ farm-fresh credentials with the programme’s focus on British agriculture . Clarkson's Farm season 4: Morrisons to exclusively sponsor Prime Video's popular farming show .

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