How AI is Changing Sales: Get Information Immediately and Sell More Effectively

Lauren Silvers, Director of Sales Transformation at Okta, explains how AI is transforming the go-to-market landscape in multiple ways, with one standout example being ZoomInfo Copilot product.

Silvers highlights that ZoomInfo Copilot uses AI to optimize rep workflows in a way that makes their job easier, makes them more productive, and helps them spend less time doing research, account planning, and crafting messages so they can spend their time customer-facing and selling well.

The Okta sales leader emphasizes that this is where the innovation is right now: AI is transforming the GTM landscape and making it a lot easier for reps to get the information they need almost immediately so they can lead as trusted advisors with their prospects and customers.

Видео How AI is Changing Sales: Get Information Immediately and Sell More Effectively канала ZoomInfo