LinkedIn: Secret Weapon for B2B Sales

7 key places to publish content on LinkedIn

Most people only scratch the surface when posting on LinkedIn.
But LinkedIn gives you seven places to share and publish content.

Use them all, and you multiply your reach:

1. Personal profile posts
The bread and butter of LinkedIn.
Text, images, carousels, or video—your feed posts get the most visibility.

2. Company page posts
Share updates, thought leadership, and culture-driven posts.
Engagement is lower than personal profiles, but it still builds credibility.

3. LinkedIn Articles
Long-form content lives here.
Deep dives, case studies, industry insights,this is SEO-friendly and stays evergreen.
Perfect for demonstrating expertise over time.

4. LinkedIn Newsletters
The email list you didn’t know you had.
Subscribers get notified every time you publish.
Ideal for consistent, in-depth value-sharing with a loyal audience.

5. LinkedIn Groups
Highly underrated.
Find niche communities and share insights (without spamming).
Great for targeted discussions and networking.
Join my Growth Hacking here on LinkedIn, just search for it above, its the one with 24,000 members.

6. LinkedIn Audio & Live Events
Want real-time engagement? Host a LinkedIn Live or an Audio Event.
Panel discussions, AMAs, and Q&As work well.
It positions you as a thought leader and gets you in front of new audiences.

7. LinkedIn Articles for Publications (LinkedIn Pulse)
Some LinkedIn pages curate external thought leadership.
If you write for LinkedIn’s editorial sections, your content can get boosted across the platform.

Most people only use one or two of these.
Smart marketers use all seven strategically.

I need to take my own pill. I could be much better at posting in my own group for example!

Which ones are you using?

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Видео LinkedIn: Secret Weapon for B2B Sales канала GrowthHakka