SSAC23: How Angel City FC is using data to gain massive popularity and drive revenue in LA

Angel City FC, a women’s professional soccer team that completed its first season in 2022, stormed out of the gates with record-setting ticketing and sponsorship revenues. The team drew four sellouts of 22,000 fans; its inaugural season attendance surpassed that of eight (8) MLB teams and over half MLS clubs. In a first-of-its-kind model, Angel City is proving that capital and mission can coexist. Heather will present the “why” of Angel City and discuss how the club leveraged data to drive both community impact and revenue.

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