Can BMW beat Indian and Harley with its new R18 /2 Concept?

With the release of the 2020 Indian Challenger and the Harley Davidson Bronx and Pan America,
The lines are beginning to blur on what markets our American motorcycle icons are willing to compete in
Sure, a fixed fairing m otorcycle from Indian isn't new for an American motorcycle brand nor is a dirt based machine from Harley, but the whole idea of entering new markets and being successful is a challenging feat. (See what I did there?) Challenger, challenging? Indian/Harley? Yes, no? Okay, you get the point.

But a new player is looking to tap into this lucrative market.
Recently BMW just upped the anti with a new concept and now wants some of the American v-twin cruiser market. Only this time, they're doing it with a monstrous 1800cc boxer engine also known as the big boxer. Because you know, we love big ccs here in American to compensate for things we don't have. I don't have multiple bikes at my disposal anymore so 1800cc is enough for the lack thereof. Maybe… Um I like big ccs and I cannot lie? Okay, I'll stop.

Entering the BMW R 18 /2 Concept. While we currently have no power numbers on this slick German piece of engineering, I'm sure we can assume it will have oodles of torque to compete with the likes of Indian and Harley Davidson and all the other players. BMW Motorrad is definitely performance based with its inline 6 powered K1600B although not a V-Twin, it competes directly with the Indian/Harley bagger market so again, competitive numbers are to be expected.

But before we get more into the styling perspective of the R 18 /2 Concept and how this could be a thriving competitor for our beloved American Moto Overlords, I wanted to mention the R 18 Concept that BMW showed earlier this year which had more traditional lines and nostalgia behind it. Based on the comments from viewership of BMWs teasers and articles, there's a good amount of people liking the direction BMW is taking. It's bold, classic and has a more timeless feel and aurora than many bikes we've seen on the market today. It brings all the senses in perspective and hits all that are watching with a dose of dopamine. Of course, that is my own interpretation, but the R18 drips class and elegance. It looks like it wants shaken.. Not stirred martinis, but with a dark side of dirty sometimes. Or maybe, a good old fashion cocktail with aged bitters and a crispy orange peel twist to top it off. Either way, I along with others are with it. What do you think so far? Let's talk about it in the comments.

And here we now have the R 18 Concept 2. Off the rip, more aggressive styling with a bit of edge and sporting the same big boxer engine. It's still as elegant as the R 18, but has more of a new aged feel to it. Almost like a non-invited stranger that shows up to the party and makes it their own. It loves scotch to whine down after a long day of work and also malty chocolate stouts with the crew at the local spot on the weekends. It's even better when it's time to hop to the next event and make a grand entrance in stylish but subtle attention demanding ways. It's hip to the game and knows what it takes to earn your dollar. And that's where BMW steps in for the punch.

Marketing wise, it's being dubbed the motorcycle that the custom scene has been waiting for. The entire concept of the R 18 is to have a customizable platform for people and shops to make this bike their own. With this being only a Concept, there's still DOT requirements to abide by. I'm assuming some of you missed the lack of signals and mirrors here. There's brembo brakes with easy access to the engine and suspension. I'm sure we can expect majority of the features to make it to production but the custom scene is gonna love this thing. But BMW Motorrads Head of Design made a comment that, "A motorcycle is the biggest accessory you can wear. It's not about being the fastest." Now, while we got the big boxer powered the R 18s, it's not about the stroke game. It's about the motion of the commotion. Not about how fast you get there, but how much of life you've enjoyed getting there. But keep in mind that these are concepts. Beautifully done concepts that are not far off from a possible production model. BMW says production models sporting the big boxer are on the way, so we will have to wait until then.

Music by: Mujo
https://mujobeatz.bandcamp.com/

Video Credit:
BMW Motorad
AutoXan
20th Century Fox
Indian Motorcycle
Harley Davidson

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