Core Concepts of Paid Search Marketing - John Gagnon
Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign. You will also be introduced to "searcher's flow" and how that affects your campaigns.
John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at @Microsoft . He has worked for both Bing Ads and Google AdWords and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.
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Stukent Blog:
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To watch more Expert Sessions, visit:
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Видео Core Concepts of Paid Search Marketing - John Gagnon канала Stukent
John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at @Microsoft . He has worked for both Bing Ads and Google AdWords and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.
To learn more about Stukent, visit:
https://www.stukent.com
Facebook:
https://www.facebook.com/stukentapp
Twitter:
https://twitter.com/StukentApp
LinkedIn:
https://www.linkedin.com/company/stukent
Stukent Blog:
https://www.stukent.com/blog/
To watch more Expert Sessions, visit:
https://www.stukent.com/expert-sessions/
Видео Core Concepts of Paid Search Marketing - John Gagnon канала Stukent
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