Malcolm Gladwell speaks at Miami Herbert Business School's Real Estate Impact Conference

Malcolm Gladwell is the author of five New York Times best-selling books, "The Golden Gate Bridge and Beyond: The Moral Implications of Place". Gladwell discusses psychological and sociological implications of buildings, streets and neighborhoods during the University of Miami Real Estate Impact Conference on Friday, February 8, 2019. Previewing some ideas from his forthcoming book, Gladwell addresses the importance of place in driving decision making and suggests we shouldn’t assume nudges that aim to separate people from doing things in places they are comfortable will work easily.

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From Malcolm Gladwell's Keynote: What did they discover? They discovered, as you can imagine, that the kids who had been sent to do art appreciation were vastly better diagnosticians than their peers who had instead spend all that time in a med school. What that tells us is that, as the kind of problems that professionals are facing grow more complex, and the task of an ophthalmologist today is even more complex than it was a generation ago. You're asking questions and answering questions that never occurred to the generation or two that came before you. As these problems grow more complex, the benefits of interdisciplinary preparation become greater.
And so, I think that when we think about, when we work backwards from these kinds of observations, what we need to be saying is, that if someone is to be a truly effective developer or architect or do anything in these professions, they need to have a broader perspective on society. They need to have people who have thought about and been trained in the humanities and have read literature and history and have just some other, something that they can bring to their profession from the broader world that prepares them for these kinds of much more complex and consequential questions. How's that for advice? Thank you all. Bye bye.

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