Get ready for a WILD RIDE | NEW Pulp Riot Semi-Permanent Shades

Show off your wild side with our boldest, brightest, most electrifying shades yet - the Wild Ride Collection!

These 5 new semi-permanent hair colors are uniquely bright, fun, and vibrant. Meet First Base, Cosmic Daze, Clouded, Acid Spill, and Iced Skater.

Wild Ride will be available in the US at SalonCentric and State RDA stores and online on March 1st. Available at select stores now!

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