Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth
Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages.
Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond!
In our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover the origin story and how he powered early growth through directly talking to customers. Then, we’ll dive into why word of mouth has been such a powerful growth method for their brand. Finally, our conversation dives into how Colin is approaching the development of paid & partner marketing, fundraising, brand, and remote culture.
This episode is packed with SaaS growth insights, as well as tactical lessons in how to build great culture & brand. Get ready to scale or die!
Scale or Die, Season 1
#ScaleOrDie
Episode 11 — Colin Nederkoorn of Customer.io
Subscribe: https://www.youtube.com/channel/UC1LraYgZ8_5VO3Pu4fhOr7g/featured?sub_confirmation=1
___
Follow our journey: https://useproof.com/scaleordie
Twitter: https://twitter.com/useproof
Facebook: https://www.facebook.com/useproof/
LinkedIn: https://www.linkedin.com/company/11238254/
Видео Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth канала Proof
Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond!
In our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover the origin story and how he powered early growth through directly talking to customers. Then, we’ll dive into why word of mouth has been such a powerful growth method for their brand. Finally, our conversation dives into how Colin is approaching the development of paid & partner marketing, fundraising, brand, and remote culture.
This episode is packed with SaaS growth insights, as well as tactical lessons in how to build great culture & brand. Get ready to scale or die!
Scale or Die, Season 1
#ScaleOrDie
Episode 11 — Colin Nederkoorn of Customer.io
Subscribe: https://www.youtube.com/channel/UC1LraYgZ8_5VO3Pu4fhOr7g/featured?sub_confirmation=1
___
Follow our journey: https://useproof.com/scaleordie
Twitter: https://twitter.com/useproof
Facebook: https://www.facebook.com/useproof/
LinkedIn: https://www.linkedin.com/company/11238254/
Видео Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth канала Proof
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Introducing Smart Journeys - The easiest way to personalize your site!Kieran Flanagan, VP of Marketing @ HubSpot, on SaaS, Scaleups, and Startups | Scale or Die PodcastHow KlientBoost amazes ideal customers with website personalization (Plus 11% increase in proposals)Kirsten Newbold-Knipp’s, CMO @ Convey, on aligning sales & marketingLaura Roeder, the founder of MeetEdgar, on creating a SaaS business that works on your own terms.Chris Savage, CEO @ Wistia, a company that helps businesses use video better. | Scale or Die PodcastPeep Laja, Founder @ CXL, on a decade long career pioneering CRO | Scale or Die PodcastHow Proof Helped Ben Malol Increase Sales 51% For His Online CourseJonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platformThis season on #ScaleOrDie, the new growth marketing show from Proof — launching 1/29Proof Academy: Map Out Your ProgramProof Academy: Improving Your Registration Conversion RateHow to copy selector/JS path🔥 HOT STREAKS! New from Proof [How-to Setup Guide]Sujan Patel, founder of Mailshake, on entrepreneurship, customer-obsession, and rebranding a companyFacebook Ads Mastery - Welcome 1Proof Academy: Preparing For Your Live WebinarWhere Do I Install The Proof Pixel On My Website?How_am_I_being_personalized_forProof Pulse Demo Replay