Evan Dunn: Navigating Business Operations with AI at the Helm

GTM with AI Podcast Host Connor Jeffers speaks with Evan Dunn, Head of Marketing for ServiceBell.com about his experiences with AI and its role in marketing strategy and operations. Join us for insights into the opportunities and challenges in incorporating AI into different areas of business and marketing, whether it's social listening, content analytics, process optimization, or account research. See how using AI in experimentation frameworks can result in better strategic insights for businesses. Dunn shares these insights by drawing from his experiences in different companies and the innovative AI tools and platforms he has used along the way. See how AI is reshaping strategy, operations, and the future of business growth!

#AIinMarketing #BusinessGrowth #MarketingStrategy #TechTalk #AIInsights #Aptitude8 #ServiceBell #innovation

https://aptitude8.com/
https://www.linkedin.com/company/aptitude-8/
https://www.linkedin.com/in/connor-jeffers/
https://www.linkedin.com/in/evanpdunn/
https://www.servicebell.com

Tools Recommended by Evan:
https://www.clay.com
https://fullenrich.com/
https://askcsv.com/

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00:00 Introduction to AI in Marketing
00:50 The Power of Podcasting and Networking
01:31 Evan Dunn's Journey in Marketing and AI
05:07 The Role of AI in Media and Entertainment
10:59 Challenges and Opportunities in AI Adoption
14:33 The Future of AI in CRM and Marketing
21:51 Practical Applications of AI in Current Work
23:55 Exploring Phone Data Vendors and Validation
25:06 The Role of Account Research Tools
25:44 The Impact of AI on Prospecting Data Creation
26:49 Understanding AI as a Category
27:09 The Misconceptions of AI in Business
28:08 The Importance of Account Research in Operations
30:16 The Power of Experimentation in Business
31:15 The Role of AI in Systematizing Business Processes
33:06 The Importance of Experimentation in Demand Generation
34:29 The Impact of AI on Business Systems
47:09 The Role of System Builders in Business
48:21 Closing Thoughts on AI and Business Growth

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